A business trade group representing small craft breweries wants them to knock off sexist labels, product names and ads. Zach Fowle, reporting for Draft, says that the new guidelines also want them to stop using imagery that encourages underage consumption.
The organization added two new lines to its Marketing and Advertising Code Wednesday, advising brewers that, along with avoiding advertisements that encourage things like underage consumption or drunk driving, their marketing materials should not:
contain sexually explicit, lewd, or demeaning brand names, language, text, graphics, photos, video, or other images that reasonable adult consumers would find inappropriate for consumer products offered to the public; or contain derogatory or demeaning text or images.
Offenders won’t be penalized, they’ll just be prohibited from marketing themselves with the groups’ awards and indicia, etc. As always, though, you get the feeling people aren’t quite up to speed, and might be surprised to learn that vague bans on “inappropriate” content might not serve the interests of diversity.
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In 1990, probably around the time that the last film with the cast of the original Star Trek TV show had just finished wrapping up the principle shooting of Star Trek VI: The Undiscovered Country (which came out in 1991), MCI somehow managed to wrangle all the cast members, including William (I-Really-Don’t-Want-Anything-To-Do-With-The-Rest-Of-You) Shatner into making […]
How, you say, could Pepsi have been stupid enough to run a TV ad that trivialized the popular uprising against the official murder of black people by American law enforcement? The answer is obvious: They Live. (via JWZ)
Mouse is a middling Japanese laptop brand (Engadget stayed on top of it for a while) with an excellent ad agency.
We understand that even reading a book instead of watching Netflix after work can be difficult, so taking online coding courses is definitely going to be a stretch, but hear us out. Learning to code can be a major asset to pushing your career to the next level, or to help you build a side […]
The Rebel is the newest offering from the popular vaporizer brand Hippie, and, contrary to the Attorney General’s belief, smoking dry herb with it does not necessarily preclude you from being a good person. Rather, the Rebel will make you feel like a very good, smart person. The new design offers two immediate advantages over […]
You don’t have to be an evil mastermind, but with the Maglev Globe sitting on your desk, it may look to your coworkers like you’re overseeing some kind of global corporation with nebulous intentions in a Pierce Brosnan-era Bond movie.Thanks to the magic of magnets, this piece of desk art features a freely levitating globe suspended by […]
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An interesting read via Boing Boing