Drake’s newest release, More Life, has only been out since Saturday and it’s already broken two Spotify records. On its first full day of availability, More Life was streamed 61,302,082 times, surpassing Ed Sheeran’s Divide for first-day album streams. Drake also broke the record on Sunday for single-day artist streams, with 76,355,041 streams.
Sheeran’s album held the record for less than a month, but his dethroning is not exactly surprising. Drake was Spotify’s most-streamed artist in 2015 and 2016, and his Views track “One Dance” is still the most-streamed song on the service.
Apple Music hasn’t released any More Life numbers yet, but chances are the album will do well there too. Last year’s Views, which was initially released as an Apple Music exclusive, was the first album ever to reach 1 billion streams on the platform.
As streaming services continue to grow their audiences, and artists still holding out (cough, cough Taylor Swift) start to recognize their value, these sorts of records are likely to shift with even greater frequency. But for now, Drake can pretty much count on another good year on top.
An interesting read via The Verge – All Posts